Resume

I’m an experienced digital and social media marketer – with project management and predictive analytics skills – who is looking to leverage more than fifteen years of expertise in project management, analytics and search engine marketing (both SEO and PPC) in a rewarding and challenging career opportunity.

Skills and Tools

  • Microsoft Office applications including Word, Excel, PowerPoint, Project, etc.
  • Google AdWords
  • Google Analytics
  • Oracle Service Cloud – Right Now, also the reporting and custom reporting modules
  • Adobe CS applications like Photoshop, Dreamweaver, etc.
  • Content Management Systems (CMS) such as WordPress, Drupal, Joomla, Magento, etc.
  • Salesforce
  • Social media platforms such as Facebook, Twitter, Pinterest, Instagram, Snapchat, etc.

Professional Experience

Intel, Inc. – Hillsboro, OR

Digital Governance Operations Specialist – August 2016 to November 2016

  • Worked with stakeholders and reviewed existing digital marketing media playbooks and guidelines to create a master list of policies and standards for more efficient governance
  • Defined a holistic process and communications framework to manage policies and standards and ensure timely updates for improved accuracy and compliance
  • Developed writing best practices and guidelines – aligned with various levels of governance – to create consistent messaging across all digital channels

Nike, Inc. – Beaverton, OR

Content Analytics Specialist – November 2015 to August 2016

  • Created an analytics reporting structure to monitor intranet performance, track user behavior and diagnose problem areas to improve site effectiveness while maximizing existing resource utilization
  • Produced periodic summaries – using Google Analytics – for key stakeholders to provide visibility into current state of the intranet and offer data-driven insights and recommendations to better align with the goals of the organization
  • Evaluated user traffic and keyword searches to identify most frequently viewed pages and content gaps to help build a framework for and deploy an internal knowledge base using Oracle Service Cloud to improve the customer self-help experience and shift call volume allowing support for more complex situations
  • Designed custom reports for business owners and project leads to help define upcoming tasks, allowing them to focus efforts and successfully reach goals more efficiently

Independent Consultant – Portland, OR

Digital Marketing Consultant – April 2015 to November 2015

  • Developed and launched a website for a non-profit organization that included formalizing site architecture and style guidelines, writing SEO-rich content and managing all digital marketing activities
  • Launched two online stores that included a digital marketing plan (pay-per-click, social media, etc.), authoring search engine compatible product descriptions and daily website operations

Porto Vista Hotel & Glass Door Restaurant – San Diego, CA

Marketing and Social Media Manager – July 2014 to March 2015

  • Directed all marketing, communications and public relation efforts – ensuring that corporate branding and messaging was consistent across all forms of media including web, email, print, etc.
  • Managed employee resources involving organizing and delegating tasks, setting objectives and expectations, mentoring and offering staff development and measuring performance
  • Constructed and implemented a comprehensive marketing plan consisting of determining goals, researching market conditions, creating personas, establishing action items and monitoring progress
  • Increased organic traffic and generated sales by creating searchable web pages, tweaking website structure/layout and extending reach via social media
  • Earned an average 30% ROI by developing a complex PPC campaign for Google AdWords and Bing Ads, by defining strategies, researching keywords, building banner ads and copy and adjusting bids daily
  • Successfully managed multiple projects simultaneously including defining scope and budget, adhering to timelines and creative use of assets (internal and external)
  • Doubled profitability YOY by planning and executing events such as large parties, receptions and fund raisers through managing costs and budgets, negotiating contracts and pricing, sourcing competitively priced goods and services and conservatively scheduling employee coverage
  • Boosted Facebook engagement 18% and increased followers by 14% (July 2014 – February 2015) with well-crafted timely posts that were shared organically and via paid promotions

24 Hour Fitness, USA – Carlsbad, CA

Social Media Marketing Manager– January 2012 to July 2014

  • Oversaw an industry-leading corporate social media campaign including Facebook, Twitter, Yelp and Instagram platforms – increasing reach and user engagement YOY
  • Developed and maintained a corporate Editorial Calendar and yearly roadmap encompassing publishing schedule and seasonal/relevant subject matter for internal and external communications such as website and intranet stories, social media posts, blogs, newsletters and other sales and marketing initiatives
  • Decreased customer service call volume 6% and improved response time by shifting consumer inquires from the call center to multiple social media platforms such as Twitter and Facebook
  • Supervised three employees who followed member activity on social media and responded to client concerns in a timely manner while following business policies and procedures
  • Grew Facebook likes 13% and organic reach almost 25% (2012 to 2014) by adjusting timing and volume of social media activity, expanding to new platforms and creating thought-provoking and shareable content

24 Hour Fitness, USA – Carlsbad, CA

Web Content Manager – June 1998 to January 2012

  • Increased page views 24% (2011) and generated 15% (2011) more leads by defining and managing an inclusive content strategy, researching keywords and writing SEO rich content
  • Optimizing website focus and modifying site architecture using frequent analysis of site traffic data (Google Analytics), keyword research, competitive analysis, SEO best practices, A/B testing and user feedback – continually monitoring success and making changes as necessary
  • Implemented a successful social media marketing campaign including defining overall corporate strategy and employee participation, creating guidelines and posting/scheduling tweets and posts
  • Carried out daily operations of social media campaign including creating and posting content to encourage sharing, managing paid social media advertising and managing customer comments and interactions
  • Managed multiple web development projects and marketing campaigns through project management and executing rollout phases, monitoring and guiding progress and providing updates to business stakeholders
  • Increased online product sales 32% by launching a successful ecommerce project comprising defining project, establishing a project plan, data collection, monitoring project progress and ongoing maintenance

Education

California Polytechnic State University – San Luis Obispo, CA, Bachelor of Science in Nutritional Science – June 1994

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